Presenting Your Products To Manufactures
Before you call the manufacturer to make an appointment to show them your invention, you must prepare a professional-looking presentation that explains what your invention is and why it is important. Even if you are going to meet with them personally, it is important to leave a presentation with them that they can have to refer back to or to show to other key decision-makers.
It is always best to meet with potential licensees in person but that is not always possible. There are times when distance, time and money constraints prevent a face-to-face meeting. When we were trying to license Ghostline ® we were operating on a tight budget and we could not afford to go to the various far-flung locations of the manufacturers of poster board. That was why it was doubly important that our presentation be first class.
Make your presentation as complete and self-explanatory as possible. Try to answer all the questions the potential licensee might have about your product. For example, explain exactly what your invention is and how it works. Also, explain why it will be a money-maker for the manufacturer. When we made our presentation following these guidelines, we were able to inspire three large manufacturers to either come to us to visit about Ghostline ® (one company did!) or to pay for us to come to them (one company did!).
If you feel that
you need a little more guidance in preparing the best
presentation possible, we offer the Ultimate Guide
to Preparing a Compelling Presentation free of charge.
It provides you with the format, the step-by-step
instructions on tailoring it to your invention, the
questions to ask and answer and a sample successful
presentation. You have worked hard to get your
invention ready to show to potential licensees; don't
drop the ball at this critical point. This guide
could make the difference between having your product
licensed or not. If you would like this free
guide click here.
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Nearly 14 years ago, Nick Romer had the same questions many people have when they first come up with a new product or idea - Where do I begin? - How do I reach the masses with my product? Armed with a credit card and a passion for his vision, it was the beginning of a series of life-changing events for him and his simple little inventions that have gone on to generate more than $10 million in sales.
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